Advertising / Brand / Collateral / Digital Marketing / Direct Marketing / Strategy
In 2005 four guys with experience in financial services decided that the residential mortgage lending business needed a breath of fresh air. The industry was filled with a lot of dubious companies, people, and practices. They founded Semper Home Loans because they wanted to do things differently, and believed the industry was ready for a change. While their decision was several years before the economy and the housing market took a turn for the worse, those problems only fueled the need for change. Semper was convinced that new thinking, new practices, and new blood would prevail.