Advertising / Brand / Collateral / Website Content and Design
The Greater Providence Chapter of the YMCA (GPYMCA) is a network of seven prime locations; Bayside, Cranston, East Side, Kent County, Newton, South County and West Bay. They each share in the YMCA mission statement which focuses on “building healthy spirit, mind and body for all, through programs, services and relationships that are based upon the core values of caring, honesty, respect and responsibility.” The GPYMCA serves 22 communities in Rhode Island and Southeastern Massachusetts, with approximately 37,000 child members and 14,000 family members across their locations. Despite those numbers, the branches were not meeting their membership growth goals by handling all marketing on their own.
GPYMCA sought out North Star Marketing to assist with sharing their brand message, bringing in new memberships, and help them to start meeting their goals.