Brand / Strategy / Website Content and Design

Brand / Strategy / Website Content & Design

The Greater Providence Chamber of Commerce has a heart for the RI business community. Like so many organizations that have a passion to help others, they became caught up in the “doing” and lost how to tell their story and all the ways they work tirelessly to make RI businesses stronger. They needed a way to share the many resources and connections they offer their members to help them to thrive in today’s economy. The Chamber had the vision, passion and experience to prove its claim, but needed a new brand and strategy to bring it to life. That’s when they called upon a member—North Star Marketing—for assistance.

What We Did

We started by asking the management team at The Chamber to independently answer our brand and strategy questionnaire. This allowed us to hear what they each believe are their key differentiators and what needed to be done to take The Chamber into the next 3-5 years. We then spoke with members to uncover what they valued about their membership and where they wished The Chamber could provide more support. Armed with this knowledge, we updated their brand look and feel, key messaging, and articulated new offerings that together, have worked to bring The Chamber’s vision to life.

With a strong foundation in place, we then developed a strategy that asked the question: Where did we need to communicate this story and how? Knowing the 1, 3 and 5-year goals allowed us to work with them and their web company to develop a website that told this story and offered members what they were asking for.

Print & Digital Advertising

5 Elements

Website Content & Design


  • The Chamber brand became clear and compelling.
  • The brand story energized the team, as they were unified on leaving no business behind in their quest to make RI a great place to do business.
  • The team is clear on their 1,3 and 5 year goals and what has to be done to reach these goals.

“North Star was key to helping us refine our brand and strategy and more importantly getting us to stay focused on executing the strategy.”

Laurie WhitePresident, Greater Providence Chamber of Commerce