Direct Marketing / Strategy / Collateral / Marketing & Sales Alignment
Cox Business, the B2B division of Cox Communications, provides advanced voice, data and video products and services to small and medium sized businesses across the country. In 2008, North Star began working with their New England office to develop ways for them to sell more services to ideal customers.
The Cox team was looking for a campaign that would resonate with their small business prospects and help them get their message to the decision maker; whether it was the office manager, owner, or bookkeeper. They had a list of many businesses they’d been trying to speak to with no success and they needed a way to get their foot in the door.