Brand / Direct Marketing / Digital Marketing / Strategy / Collateral / Website

Brand / Direct Marketing / Digital Marketing / Strategy / Collateral / Website

Headquartered in the heart of Providence, BFMM is a CPA firm that has been in operation since 1987. They are known for having a culture that is all about people, and delivering more than the expected when it comes to audit and accounting, tax, consulting and compliance and business consulting and planning services. Even with their long standing success and national presence, BFMM wanted a way to stay top-of-mind with their prospects and clients and be sure they were effectively communicating their unique differentiators.

We Started with a Branding Exercise


We begun by determining their brand story and dug deep into what made them different which, among other things, included their firm commitment to delivering “more.” That meant more compassion, more determination, and more knowledge than competitor firms twice their size.  We developed their tagline; “Looking for more from your CPA firm?  Meet BFMM.” This became a firm mantra that they were excited to live out over the upcoming years.

View Completed Site

What We Did

With a strong foundation we then developed their strategy; where did we need to communicate this story and how? We applied the brand story across all of their collateral; brochures, emails, proposals, trade show banners and their website. Based on segmentation analysis we also determined our trademarked World’s Smallest Newsletter (WSN) was appropriate to target their three main practice groups: Private Club Group, Private School Group and Tax Group. Today, each of the practice groups sends out a quarterly WSN to provide their clients and prospects with concise, pertinent information and keep them top-of-mind.

Posters & Direct Mail

WSN (Worlds Smallest Newsletter)

Print Brochure

Results


After five years of delivering WSNs, their clients and prospects love to read about the latest information in the three practice areas. They even save their WSNs when they are done reading them—exactly what we want recipients to do with a newsletter. Because these WSNs are short, sweet, and clever, BFMM can impress their prospects by communicating important trends…without losing their interest.

  • Club industry grew from 3 clubs to 40+ clubs
  • Increase in clients and revenue over the years of a down market
  • Ned McCrory asked to be a speaker at associations across the country
  • Ned McCrory quoted from the WSN by trade publications without contacting him

“I could not implement our marketing strategies without the help of NSM. They are with us every step of the way and are just as invested in our results as we are. NSM makes us feel that our marketing goals are their passion.”

Liz Catucci Director of Marketing