Marketing Strategy White Papers

5 Goofs to Avoid in Marketing Automation

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By reading the white paper you’ll learn how to streamline, automate, and measure demand generation and lead nurturing tactics; increase operational efficiency and drive revenue faster; and close the gap between marketing and sales.

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The Art & Science of ROI

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A white paper written for left, right, and whole brain people. Discover the role of creative B2B marketing; how technology is allowing B2B marketers to generate top-line revenue, and how to get the C-suite interested in marketing’s role as a revenue provider.

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3 Things Marketing & Sales Can Agree On

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By reading the white paper you’ll learn where there is middle-ground between marketing and sales; what can happen when marketing and sales join together in 3 key areas; and the expected results when marketing and sales see ‘eye-to-eye.’

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Managing The “S” Curve

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In this white paper we will explore how to determine where your business is on the ‘S’ curve
and ways to attach the top of the ‘S’ and leap over the bottom.

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Videos

Minding The Gap

WOWorks Case Study: DS Graphics, Aligning Marketing & Sales

“Choices” – A C12 Overview

Case Studies & Email Signup

The PROMETRIKA Story

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What happens when two great women-owned companies come together? Many great things. Download the PROMETRIKA story here.

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