Category

Digital Marketing

Top Sales Trends for 2017

By | Digital Marketing, Marketing & Sales Alignment, Strategy | No Comments

I recently read an article by SMM that highlighted what they saw as 2017’s Top 4 Sales Trends. Their focus was on the directive at many companies to “sell more and sell it faster.” I agree there probably is not a sales person who hasn’t been told that in one way or another. The article goes on to say there are four key trends that innovative companies are leveraging today to drive sales. 1. The…

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inbound marketing one trick pony

Inbound Marketing: Riding a Prancing One-Trick Pony

By | Digital Marketing, Email Marketing | No Comments

Inbound!  Inbound!  Inbound!!  For awhile there, it was all anyone was talking about. Far too many online marketing companies were making it sound like inbound was all any company needed, the proverbial “magic bullet” of marketing solutions. Now, it’s easy to see the appeal.  Inbound can be less expensive and fairly easy to implement. Combined with some decently researched SEO, and an inbound focus can help companies -especially smaller firms- gain some leads and overall visibility. But… that’s about it.   In…

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The Value of Social Listening

By | Digital Marketing, Social Media, Strategy | No Comments

Your customers are shouting their opinions on social media for everyone to hear. Are you listening? As mentioned in our post on trends shifting marketing power back to the brands, social listening can be an incredibly powerful tool for gaining audience insights, as well as measuring the impact of your content marketing. The best systems deploy heuristic processing to sort through comments, but more basic keyword-based tools such as SocialMention and HootSuite allow highly affordable…

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How Technology is Changing the Role of the CMO

By | Digital Marketing, Marketing Automation | No Comments

The traditional role of the Chief Marketing Officer (CMO) is no more. Long gone are the days of just brand and awareness as the digital age has brought consumer demand and engagement right to our doorstep and CMO’s are now charged with figuring out how to manage the entire customer experience. Because marketing is also responsible for proving return on investment for activities, the need for data and measurement has never been greater. The number…

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Marketing Lessons from an 18 Year Old’s Birthday

By | Digital Marketing, Marketing & Sales Alignment, Traditional Marketing | No Comments

Do you remember what it was like to turn 18? Even though it was a few years back for me [ok – maybe more than a few years], I do remember that feeling of “now I am an adult” – whatever that really meant…I remember feeling like it was a very big deal as I got ready to leave my parents’ home and head off to college. Fast forward twenty years and then my kids…

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Data Capture Best Practices

By | Digital Marketing, Websites | No Comments

Data Capture 101 The success of your website is based on the understanding of your customers and prospects online behavior. Data capture is essential for two reasons—it helps you gauge interest in your digital content and it allows you to obtain precious demographic, socioeconomic or behavioral data about your visitors. Data creates a unique footprint of action, interest and intention for each user—providing valuable information for you to use to decipher their needs, improve your…

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What UX Means For Your Website

By | Digital Marketing, Websites | No Comments

UX is short for user experience and when referring to websites, the term really embraces everything that affects a user’s interaction with your site. It’s the who, what, where, when and why…and is truly a complex series of interactions designed to enhance a user’s time spent on your site. A good UX design is built first on analysis of the five “Ws” stated previously, taking into account the user’s needs at every stage of the…

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April Showers Bring May… Website Refreshes?

By | Digital Marketing, Websites | No Comments

As we prepare for warmer times by cleaning out our closets and dusting off the lawn chairs, could your website also be in need of a spring refresh? The act of refreshing your website doesn’t have to be as daunting as creating one from scratch. The question is where to begin? Without going into design and aesthetic changes to your website, there are plenty of opportunities to refresh your page through your content and images….

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Breaking Down the Tech-Talk into Website Basics

By | Digital Marketing, Websites | No Comments

With over 60% of small businesses still without a website, there is a significant population of entrepreneurs out there who haven’t decided to get their business online. I can only assume that many people are still unclear on the process of setting up a website, the terminology and the tools out there designed to help you along the way. So here is a ‘back to basics’ breakdown of what you need to know if you…

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