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Timmy Sclafani

The Insane Relationship Between Marketing and Sales

By | Marketing & Sales Alignment, Strategy | No Comments

Insanity: doing the same thing over and over again and expecting different results. Over the past several years I have written about the need for marketing and sales to be on the same team – as I am a believer it is a key attribute of a company’s success. There are some who believe this is a problem that has been put to rest. Unfortunately, that is not often what we experience when we work…

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