All Posts By

Ted Williams

Forget Cold Calling. Break the Ice with a High Impact Mailer.

By | Sales Tips | No Comments

I’ve been in sales for many years and have faced all the challenges that people in my line of work come up against. One of the most difficult is initiating conversations with prospects who, though they might need the product or service that my company offered, don’t really want to talk with a salesperson. When I joined the team at North Star Marketing, I was well aware of the agency’s reputation for producing extremely effective…

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What sales wished marketing knew

What Sales Wished Marketing Knew

By | Marketing & Sales Alignment | One Comment

They say that sales is a sprint and marketing is a marathon. Great analogy. Sales is focused on short-term results. Marketing is focused on long-term value. Granted, we run different races. But we’re both specialties in the same sport. So why doesn’t it feel like we’re on the same team? I want marketing to know that we wear the same shoes. I’ve been in corporate sales for many years. And I work with the sales…

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TeleSales: To Get a Foot in the Door Put an Ear to a Phone

By | Sales Tips | No Comments

Whether you call it telemarketing, telesales or teleprospecting, using the phone as part of your direct marketing strategy can increase response rates by a minimum of 25% and get sales people’s foot in the door which leads to more closed deals.  According to Douglas Karr, founder of the Marketing and Technology Blog, “most direct marketing strategies fail because they’re not persistent in calling on the clients who are within their key firmographic.” To prove the…

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