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Dean Clarke

Dirty lists car

Don’t Let a Dirty List Hurt Your Campaign Performance

By | Demand Generation, Marketing & Sales Alignment | No Comments

At North Star Marketing we have a process called “Sales Amp.” Short for “sales amplification,” it involves providing focused, customized support to an individual salesperson to help them sell more. Sales Amp delivers outstanding results, in part through the use of email marketing. However, an accurate list of prospect email addresses is critical to the strategy’s success. We have a saying around here: “Great list, great campaign. Bad list, bad campaign.” Unfortunately, it’s rare that…

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